I was just on a call with a digital marketer and we were chatting about the struggles entrepreneurs have with building their personal brand. I mentioned it was ‘becoming famous’ which quite honestly scares the crap out of most people!
I know myself getting in front of the camera is one of the hardest things to do and promoting yourself is even harder!
What if I make a fool of myself?
Who am I to do this?
How do I come across without all of the ego?
All very valid thoughts, but…. they are all fear-based!
If you’re not getting in front of the camera, showing up at networking events and putting yourself out there for people to see you, nobody is going to know who you are! You’ll be the world’s best-kept secret!
If you’re hiding behind stock images and inspirational quotes – STOP RIGHT NOW!
If you want to have a voice you need to also have a professional personal brand, and that means fresh, original content and images.
If the idea of ‘Becoming Famous’ scares you, you are not alone, but if you can break through that fear and start using images of yourself in your marketing – that will be what sets you apart from everyone else.
Think of your Personal Brand as your Unique Selling Proposition (or USP as it’s known in the marketing world). Nobody has your outlook on the world, your incredible insights or your life knowledge so use that to your advantage. Be your authentic self and play a bigger game!
I help my clients to feel confident in front of the camera and step into their power!
By telling your unique story you are not only connecting with your audience on a deeper level, but you are getting them to know and trust you as the go-to expert in your industry.
Brands are built on familiarity. The more people see your name and your face the more they will think that they know you. How many Facebook friends have you got but never met?
You follow their stories, you may occasionally comment and then one day you run into them in real life! #IRL
Don’t you feel like you’re already friends? Isn’t the ice already broken and the conversation flowing? Imagine what that could do for your business?
Get noticed as a confident and inspiring leader professional, high-end digital content that tells your unique story.
The more you put yourself out there, the more opportunities will come knocking!
Don’t be the world’s best-kept secret!
Invest in your personal brand!
If you need help building your personal brand check out our Personal Branding Packages.